A is for...
Combined with a love of typography and a need for adaptable furniture, ByALEX designed the A Range: considered, playful and enjoyable.
The Replica typeface - designed by Norm in Zurich - was specifically used in the design, as the distinctive diagonal cuts mean that there are no protruding elements, to trip you up!
A is for…
The letter A is one of the first shapes we learn as a child. Growing older we begin to see it in the buildings around us – the A Frame becomes a symbol of strength. The A Range utilises this in a playful way; reminding us of our earliest memories.
Made from Birch plywood, the interlocking 'A's keeps the furniture strong and stable. And just to make life a little easier, the colourful laminate allows you to keep it clean.
For a Lifetime
The A Range is able to adapt to your changing needs, throughout your lifetime. The A Stool can be used for multiple pruposes. Perhaps a drinks table? A plant stand, or even to put your laptop on to check your mail?
Wood is wonderful. Well we think so, and believe it should be used responsibly. The A Range is made from accredited birch plywood. This means that it is all sourced from responsibly managed forests. Put simply, we want to protect the future of our forests by only using the wood to create considered, playful and enjoyable furniture.
Included within the range is The A Stool, The A Coat Stand and The A Side Table. ByALEX is currently extending this to include a bench, dining table and bookcase, ready for launch Spring 2012.