November '12
Mike Charlton
Our team is growing and we welcome furniture designer Mike Charlton.
September '12
Cow and Co
Located at the leafy Cleveland Square in Liverpool, the boutique store Cow and Co, is now selling The A Stool.
March '12
The Guardian
The A Stool has been used in a iPad cafe area at The Guardian's 'Open' weekend. Read the highlights here:The Guardian
Dutch Retailer
The A Range is now available in Europe, at DexDexter / Loods5 in the Netherlands. Please email info@dexdexter.nl for all sales enquiries.
Tom Swain: Culture and Cause
The Swain family are organising an exhibition of travel and photojournalism work at the Frameless gallery, Clerkenwell, 20–21st April, for our beloved photographer Tom Swain. Invitation
February '12
New shoot
Our new photoshoot shows the A Stool in use, thanks to our photographer Darryl.
Coast
Thanks to Coast magazine for featuring the A Coat Stand in their March Edition.
House and Gardens
House and Gardens have featured the A Stool, March issue in the round up of current stool designs.
December '11
Christmas Tree
We wish you a Merry Christmas and a Happy New Year. What an incredible year for us all, happy and sad. Rest in peace Tom.
AA131
Thanks to AA13 for featuring The A Range.
October '11
The Lollipop Shoppe
The A Stool is now available at The Lollipop Shoppe, Spitalfields
John Lewis
The A Range is now available in nationwide John Lewis stores and from their website: www.johnlewis.com
Product Launch
Thanks to everyone you came to our product launch last night. The Woodbridge and Rees gallery were great hosts and the bar ran dry at 10pm, so a good innings by all.
September '11
Aria
The A Range is now available at Aria in Islington, London.
Wallpaper
The A Stool is featured in Wallpaper October issue, within their 'On the shelf' section.
Grand Designs
The A Range is featured in Grand Designs with an interview by our designer Alexander Swain.
Elle Decoration
Our publicity has been busy this month, The A Range is featured in Elle Decoration October issue. Great work Jo, thanks.
August '11
We love you
Our talented photographer and beloved brother has died in an accident. Without his passion and energy this project would not have been possible. He will be missed everyday, by everyone he knew.
Office Furniture
ByALEX has partnered with marketing consultants Conkered, to develop office furniture. Prototypes will be ready this Autumn, more news to follow soon.
Almo Exhibition
The A Range furniture is being featured on the Almo exhibition stand in September, as a flexible seat for their sales team to meet with visitors.
Warehouse
New A Range photoshoot, this time at a warehouse flat in North London - thanks again to our photographer Tom Swain. The clean lines of the A Coat Stand look great against the old warehouse features.
July '11
Company
Design studio Company, have started developing the printed applications for our A Range, including product packaging and stationery.
WGSN
The A Range has been featured in trade publication WGSN, view online here: WGSN
June '11
Design Festival
ByALEX becomes part of London Design Festival in September, with an event to launch The A Range at the Woodbridge and Rees Gallery, 5 Back Hill, Clerkenwell; 22nd September from 6:30pm
Farida El Gazzar
Farida has illustrated some great interiors, which we're using across our visual identity. Thanks - we can't wait to see more later this year.
May '11
Letterpress
Thanks to Tom Swain who has just finished another A Range shoot, this time in the letterpress workshop in the depths of The London College of Communication.
April '11
Trademark
The ByALEX logo is now a registered trademarked.
Product testing
The A Stool has passed the BS EN 12520 test at Satra - it's now safe to sit on!
